Vauxhall Motors will partner with Victoria Magrath of Inthefrow – a fashion blog – for an online campaign to celebrate the Vauxhall ADAM. The#ADAMYOURSELF campaign is a year-long pan-European collaboration and will follow the blogger as she creates her own Vauxhall ADAM.
The #ADAMYOURSELF campaign launched with a visit to the Opel/Vauxhall headquarters in Rüsselsheim, Germany where Mark Adams, Vice President Design Europe opened his studio to all European bloggers.
“With #ADAMYOURSELF we are exactly in the place that’s bustling with fans and future ADAM drivers – the social media channels,” said Opel/Vauxhall, Chief Marketing Officer Tina Müller. Describing the online campaign she commented, “Together with the digital lifestyle scene, we are not only close to the style trends of the target groups, we also invite them to become a part of ADAM and express their personality and creativity in this unique car.”
As part of the campaign, people are encouraged to create their own ADAM at the campaign microsite www.adamyourself.com. A jury, including Vauxhall representatives and bloggers, choose the country favourites, which will then each be produced from Autumn 2016 as limited ‘ADAM YOURSELF’ editions. Winners will also be chosen as the “advertising face” for their ADAM in their country. In total, ten creative lifestyle bloggers from all over Europe will work with Opel/Vauxhall and the ADAM, taking the initial ADAM & YOU motto onto the next level.