Jaguar and Land Rover showcased their latest collection of branded goods alongside licensed partners in central London yesterday to mark the launch of the brands’ 2016 collections.
A special ice-sculpture of a Christmas-inspired Jaguar design was exclusively revealed at the London Edition hotel to celebrate the merchandise and luxury goods launch. Codenamed ‘F-SLEIGH’, the Jaguar Christmas sleigh takes inspiration from the Jaguar F-TYPE convertible, but with skates in place of wheels, a generous open luggage compartment for gifts and jet power to generate Jaguar’s renowned supercharged performance through the night sky. A Growler-embossed red nose completes the F-SLEIGH’s Christmas theme.
Lindsay Weaver, Jaguar Land Rover Director of Branded and Licensed Goods, said: “The amazing F-SLEIGH may be a bit of Christmas fun, but it proves that Jaguar Land Rover is now creating much more than world-class cars. We have been working tirelessly to develop collections that tell stories and celebrate our great brands, and this 2016 collection is our most desirable ever – we’ve really pushed ahead for design, quality and originality and it’s great to showcase it alongside the luxury goods being produced by our exclusive brand partners.”
Some of the products displayed by Jaguar and Land Rover brand partners included exclusive items from Art Fragrance, Barbour, Bremont, Globetrotter, Menrad, Oliver Sweeney, Landy Books and 2×2 Ltd. In addition, in-house products from Jaguar and Land Rover including limited edition (199 of each) meticulously hand-crafted 1:8 scale models of iconic Jaguar cars (displayed was a 1957 XKSS), a Defender Pedal Car concept, and heritage-inspired apparel and branded accessories were installed as part of the showcase.