Bumper Year For Personalised Registrations

DVLA Personalised Registrations’ Live Auction programme has recorded its most successful 12 months in the Agency’s 26-year-history of selling personalised registrations.


The recent live auction staged near Cheltenham is officially the DVLA’s most successful since 2006 and the first to break the £5 million mark for the total amount raised for a three-day auction. For the third successive live event, the sales conversion for the 1,600 registrations on offer exceeded 99 per cent and recorded an average selling price exceeding £2,500. At £46,700, 911 RSR became the highest priced personalised registration of the sale while WH15 KEY and 1000 O each went under the hammer for £43,500 and £38,960 respectively. All prices include fees and VAT.


In total, the five auctions staged in 2015 held in Nottingham (£4.1m), Chesterfield (£4.53m), Chertsey (£4.57m), Stratford-Upon-Avon (£4.8m) and Cheltenham (£5.01) raised a staggering £22.91 million, the most generated by the Agency in a calendar year. Incredibly, the DVLA’s spring sale set a new record for a current-style registration when KR15 HNA sold for a £233,360 total sum. However, that registration is eclipsed by 25 O which sold in November 2014 for a staggering £518,000 and in doing so became the DVLA’s highest selling personalised registration of all time and the first to break the £500,000 barrier.

Adam Griffiths, of DVLA Personalised Registrations, said: “While we were again hopeful for another successful year, no one predicted it would be a record-breaking one for the Agency. Plans are already well underway to ensure our success continues with our programme for 2016 which will get underway at the Tankersley Manor Hotel in South Yorkshire in February. Incredibly, we have already received instant interest from motorists in some of the registrations being featured there.”