Bridgestone and Firestone Bolstered By New Arrivals

Tyre giants, Bridgestone and Firestone, have announced the arrival of two dedicated brand managers.

Peter Coleman and Stuart Attfield will head up the new positions respectively – to supplement a strengthened salesforce and pricing department – and will report to consumer marketing manager Wim Belckx and sales and marketing director Farrell Dolan.

Critical Roles

The North Region appointments will play a critical role in both brands’ efforts to capture more motorists’ attentions in 2016 through a variety of tyre campaigns and initiatives and both are seen as a coup for the business.


Peter arrives at Bridgestone from Armored AutoGroup, where he spent seven years marketing Armor All and STP branded car care products throughout the Middle East and Europe. He played a key role in introducing new products and in activating promotions at consumer motorsport events worldwide. His vast automotive experience was viewed as crucial when the appointment was made.

He said: “To work for the world’s largest tyre manufacturer is a huge opportunity and I am delighted to be here.

“There are a lot of exciting plans and activities for 2016 which will reinforce Bridgestone as an even more compelling choice for motorists. I join a pro-active team of professionals with a broad range of skills, whose sense of teamwork and communication is second-to-none.”


Stuart, meanwhile, was recruited internally to the Firestone brand manager role after developing an excellent reputation as a senior marketing coordinator in Bridgestone’s commercial team, where he worked for eight years.

He said: “It is a great opportunity and I’m thrilled to be on board with Firestone. The brand is powerful, endearing and it can become one of the main players in the tyre market.

“There is a great sense of heritage associated with Firestone and we know that it is steeped in tradition and respect, with an association with genuine quality.

“We have enjoyed a particularly successful 2015 with a series of music themed promotions and sponsorships and we will be looking to build upon this over the next 12 months, whilst activating a number of other initiatives.”

Bridgestone’s consumer sales and marketing director Farrell Dolan said: “We are delighted to have Peter and Stuart with us. Both will play integral roles in rolling-out a number of innovative plans in 2016 and both have already left a big impression since beginning in their roles.”