Perrys beat several manufacturers at last night’s Drum content awards receiving highly commended for Best Automotive Content Marketing Strategy/Campaign. Perrys were up against some tough competition from some of the UK’s biggest manufacturers Ford, Skoda, Nissan and Jeep.
Lee Manning Perrys Digital Marketing Manager said:
“We’re thrilled to be recognised for our content strategy. To be the only Dealer Group in the shortlist is a huge honour for Perrys alone, to actually receive commendation over so many big hitters is just incredible.
“We’ve put a special focus throughout the group to provide our customers with entertaining and genuinely helpful content in all aspects of the business. All Perrys employees understand its importance and have supported our efforts so fantastically well.
“Whether it’s the Facebook posts that our dealership staff upload, our award winning YouTube content, or the car reviews that our editorial staff write – our digital content truly is a group effort.”
About The Drum
Based both sides of the Atlantic Ocean, The Drum has offices in New York, London and Glasgow and has been the the leader in modern marketing since 1985.
It is one the marketing world’s most authoritative magazines and reports on the latest news, information and jobs for the modern marketing sector including Digital, Advertising, Design, Social Media, Public Relations, Media as well as brand marketing.
The Drum is a multi-award winning publication and the industry-recognised authority on marketing in the UK.
About the Content Awards
A judging panel composed of marketing experts expected nominees to show “clear strategic thinking, innovation, effectiveness and tangible results.”
Standing out amongst the nominees, Perrys are the only in-house team to make the shortlist and also the only Dealer Group in a category full of manufacturers.
In the last 18 months Perrys have won 15 awards including Best Use of Video, Best Social Media Campaign and Best Digital Initiative at the AM awards.
Which ties in nicely with the group’s impressive double win at the Motor Trader Awards at the beginning of July, where they were also praised for their video content and innovative website – winning Digital Initiative of the Year and Best Dealer Website.
Other accolades also include eBay Motors Dealer Group of the Year for the second year running, and Motability Dealer Group of the year.