New SEAT Chairman

Luca de Meo, currently Executive Vice-President of Sales and Marketing at AUDI AG has been appointed as the new SEAT Chairman.

New Positions

He will be replacing Jürgen Stackmann, appointed to the position of Vice-President of Sales, Marketing and Aftersales of Volkswagen Passenger Cars brand, reporting to Dr. Herbert Diess, Chairman of the Executive Committee of Volkswagen brand. Both are scheduled to take up their position as 1st November 2015.


Luca de Meo graduated in Business Administration at the Università Commerciale Luigi Bocconi di Milano and has more than 20 years experience in the automotive sector. He started his career in Renault, then eventually joined the Fiat Group, and entered the Volkswagen Group, which SEAT is part of, in 2009.


Jürgen Stackmann has headed SEAT since May 2013. He has successfully led the repositioning of the SEAT brand on the European market and brought back SEAT on the path to success. Dr. Francisco Javier García Sanz, Chairman of SEAT Supervisory Board and Member of the Executive Committee of Volkswagen Group: “I want to express my pride in the work done in the last 2.5 years by Jürgen Stackmann at the head of SEAT brand. The company has achieved an outstanding sales growth of 22% in the last 2 years in difficult market conditions and the trend stays positive with a 7% growth since the beginning of 2015. The best-selling model is the SEAT Leon, contributing to a major improvement of SEAT operating result. SEAT is clearly on the road to sustainable success.”


On top of strong sales achievements, Jürgen Stackmann and the SEAT leadership team have developed a clear road map for the brand for the next years. Dr. García Sanz:“This new appointment doesn’t change the agreed strategy or the direction of the SEAT brand. We believe that the plan in place will achieve a sustainable growth for SEAT in the future. The trust of the Volkswagen Group is confirmed by the recent announcement of a 3.3 billion euros expenditures plan in R&D and installations.”

Luca de Meo has been personally selected by Dr. García Sanz to follow Jürgen Stackmann as SEAT leader. “I am fully confident that Luca de Meo will successfully implement and continue to evolve the projects already initiated to achieve the turnaround of the brand in the near future”, says Dr. García Sanz.