Upgraded Kia cee’d

Kia has revealed pricing and specification details for the extensively revised cee’d family, which is set to build on more than a million sales of the range already. The revisions affect the five-door cee’d, three-door pro_cee’d, spacious cee’d Sportswagon and sporty cee’d GT and pro_cee’d GT.

Popularity

In May this year Kia announced that sales of the cee’d range had hit the one million mark since the start of production in 2006. The one-millionth car to come off the assembly line was a white GT five-door destined for a Dutch customer. The cee’d is sold only in Europe and is made there at the company’s Žilina plant in Slovakia. Most of the design and engineering work is done at the company’s Frankfurt studios and technical centre, and the diesel engines are made at Žilina.

Sales

In the UK, cumulative cee’d family sales sit at 105,000. Kia sold 62,519 versions of the first-generation range, which was on sale from 2006 to 2012, while the current model has claimed close to 45,000 customers. It is Kia’s third-best-selling car in Britain, after the Sportage and Picanto. Around two-thirds of sales are of the five-door model.

Favourite

The South Korean company expects to sell 13,500 versions of the upgraded Kia cee’d family in its first full year, with 9,100 going to fleet and business customers and 4,400 going to retail customers. The best-selling version among fleet buyers is predicted to be the five-door 1.6 CRDI diesel with grade 2 trim, thanks to its combination of improved power and torque with lower fuel consumption and emissions. The retail favourite is likely to be the petrol 1.4 SR7 special edition.

Deliveries

The cee’d has played a significant role in Kia’s sustained and sustainable growth in the past nine years. In Europe it accounts for 21 per cent of all Kia sales. The UK is the company’s largest and most profitable European market. First deliveries of the new cee’d family will be arriving in Perrys dealerships on October 1, priced from £14,905 (cee’d), £15,250 (pro_cee’d) and £16,750 (Sportswagon).

Trims and Warranty

Kia offers 19 versions of the five-door cee’d in the UK, nine of the pro_cee’d and 12 Sportswagons. Depending on body style, there are up to eight trim levels – 1, SR7, 2, 3, 4, 4 Tech, GT-Line and GT. Every car in the cee’d family comes with the best warranty in the business – seven years or 100,000 miles, including labour, subject to terms and conditions. The warranty is fully transferable to the next owner if the car is sold before the time or mileage limit expires.