Perrys have been nominated for Best Use of Video and Best Automotive Campaign at The 2015 Drum Awards for the Digital Industries – known as the DADI Awards.
Now in their 9th year, The DADI Awards are the UK’s premier digital awards that: “celebrate and reward digital effectiveness and excellence.”
After the group’s huge sucesses in the last 12 months at numerous automotive industry award ceremonies, Perrys have been recognised by The Drum for the Perrys.co.uk website and their innovative video strategy.
About The Drum
Based both sides of the Atlantic Ocean, The Drum has offices in New York, London and Glasgow and has been the the leader in modern marketing since 1985.
It reports on the latest news, information and jobs for the modern marketing sector including Digital, Advertising, Design, Social Media, Public Relations, Media as well as brand marketing.
The Drum is a multi-award winning publication and the industry-recognised authority on marketing in the UK.
About the DADI Awards
A judging panel composed of marketing experts expected nominees to show “clear strategic thinking, innovation, effectiveness and tangible results.”
Standing out amongst the nominees, Perrys are the only in-house team to make the shortlist for both categories.
In the Use of Video Award category, Perrys are up against some of the world’s biggest digital agencies that represent major brands such as Topman, YouTube, The National Lottery, Gillette, Samsung and more.
In the Best Automotive Campaign Award, Perrys are the only Dealer Group in a category full of manufacturers including Mercedes-Benz, Jaguar, Audi UK, Fiat, Renault and Citroen.
“Digital Marketing is everyone’s job”
Lee Manning, Perrys Digital Marketing Manager said: “It is fantastic to be nominated for such a prestigious industry awards event.
“To be up against some of the largest brands in the world is a brilliant achievement, showing just how far Perrys has grown in the last 12 months.
“Our video content is integral to our Digital Marketing strategy, where we aim to give our users the most helpful and trustworthy experience throughout their entire car-buying process.
“We’ve not only worked hard on our website to provide our customers with a better user experience online, but to also enhance their journey from online to offline.
“All of our dealership staff have been key to achieving this and have been fantastic in supporting the digital changes we’ve made; truly emphasising the belief that at Perrys, Digital Marketing is everyone’s job.”
A brilliant 12 months for Perrys
This news comes straight after the group’s impressive double win at the Motor Trader Awards at the beginning of July, where they were also praised for their video content and innovative website – winning Digital Initiative of the Year and Best Dealer Website.
Other accolades include eBay Motors Dealer Group of the Year for the second year running and a trio of awards at the 2015 Automotive Management Awards (Best Use of Video Award, Best Social Media Campaign Award and Best Digital Initiative).