Perrys Motor Sales have taken home the awards for Digital Initiative of the Year and Dealer Website of the Year at the Motor Trader Industry Awards 2015, held at London’s Grosvenor House Hotel on 8th July. Perrys were also shortlisted for best Social Media Campaign.
The highly prestigious Motor Trader awards are recognised as one of the primary benchmarks to measure performance in the trade, held before an audience of more than 1,200 industry leaders.
Lee Manning, Perrys Digital Marketing Manager said: “Our aim is to give our users the best possible experience. We’ve not only worked hard to provide our customers with a better user experience online, but also to enhance their journey from online to offline.
“Our dealership staff have been key to achieving this and have been fantastic in supporting the digital changes we’ve made.”
“We’re passionate about delivering an excellent experience in every way,” Lee added. “And whilst digital is a vital component, what really matters to Perrys is the constant stride towards creating the best possible overall journey for our customers.”
The wins at the Motor Trader Awards join an extensive list of accolades that Perrys have won over the last twelve months.
These include Used Car Dealer Group of the Year and Social Media User of the Year at the Car Dealer Magazine Used Car Awards, eBay Motors Dealer Group of the Year for the second year running and a trio of awards at the 2015 Automotive Management Awards (Best Use of Video Award, Best Social Media Campaign Award and Best Digital Initiative).
When awarding the Best Dealer Website Award, judges looked for:
“The judges will look for excellent functionality, ease of use and regularly refreshed content. Entrants should explain what makes their site the best and support their entry with traffic figures. URLs directing our judges to any special features would be useful.”
When awarding the Best Digital Initiative Award, judges looked for:
“The judges will be looking for best practice examples of how digital platforms, including social media, mobile apps, online video and live chat, have been used as part of a dealer’s digital marketing mix to help drive sales. Entrants need to provide examples of successful campaigns and include URLs where applicable.”