Young drivers are more afraid of other motorists on the road that they are of spiders, public speaking and even death according to a new study from Ford.
The study was undertaken on Ford’s behalf by researchers Penn Schoen Berland, who found that out of 1,000 youngsters surveyed, nearly nine in ten said dangerous drivers scared them most.
In total, 88 per cent of those surveyed reported other drivers behaving dangerously as being a top fear, compared to 75 per cent who feared public speaking, and 74 per cent who feared death.
88 per cent of youngsters afraid of other drivers!
Furthermore, only 69 per cent of young drivers said that they were scared of both spiders and snakes, typically two of the most anxiety-inducing fears for young people.
When quizzed about the things that worry them most while on the road, 79 per cent of respondents said icy roads scared them, while backing onto a busy street, blind spots and getting lost were also top fears.
According to Ford, this data is important as it tells the company what sort of new safety equipment it should include in its cars, in an effort to give drivers the best possible choice of protection.
Kevin Shkolnik, Penn Schoen Berland’s vice president, said: “Younger generations are growing up with different fears than their parents or grandparents.
Top fears include icy roads and public speaking
“Younger drivers are worried about distracted drivers, but they think technology isn’t just the problem, it’s also the solution, as we are seeing growing demand for driver-assistance technologies.”
Ford recently announced that it’s due to migrate its range of driver assistance technologies across its entire range within the next five years, in an effort to increase safety for all drivers.
Crystal Worthem, Ford marketing manager, said: “Research like this is important to Ford and other automotive brands because it informs us about the situations that cause consumers the most stress.
“As driver distraction and safety conversations have broadened, we are seeing what technology will help customers tackle their greatest fears.”
The same research also showed that 65 per cent of the young drivers surveyed said they would be more likely to purchase a car if it had technology to help with parallel parking or blind spots.
Research reveals demand for new technology
Ms Worthem added: “Ford is listening to customers to better understand what they want from their vehicles.
“Part of understanding what consumers want is to know what concerns them, and we will continue to use data like this to inform how we research and develop our products and technologies.”
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