Perrys named Most Influential Franchised Dealer on Twitter

Perrys has won a Car Dealer Award for the Most Influential Franchised Dealer on Twitter at this year’s Car Dealer Conference & Automotive Expo.

Organised by Car Dealer magazine, in association with automotive digital marketing company GForces, the conference brought together dealers, manufacturers and suppliers in one huge event.

During the event, Car Dealer revealed their list of the Top 150 Most Influential Dealers on Twitter, a list in which Perrys claimed the top spot for a second time in less than a year.

Top spot for the second time in less than a year

Back in November last year, Car Dealer named Perrys as the top automotive dealer on Twitter in a Top 100 list, smashing the all-time record for the highest-scoring dealer franchise on the list.

Car Dealer measures the dealers’ Twitter success by using Klout, an app and analytics service that takes a look into a user’s interaction on Twitter to work out their overall social media influence.

The higher the Klout score, the more influential the user is on Twitter, with Perrys recording an all-time high score of 68 out of 100 last year, putting the company head and shoulders above the competition.

After coming out on top last November, Perrys was then entered into the running for the overall Most Influential Franchised Dealer award, which the company successfully scooped yesterday.

This is the latest win in a long string of awards for Perrys, including a range of fantastic and prestigious awards for social media performance, including an Automotive Management Award.

Back in February this year, Perrys received the AM Award for Best Social Media Campaign, in addition to two extra awards for Best Use of TV and/or Video and Digital Initiative of the Year.

Long list of award wins for Perrys

In April, the company was also nominated for a fantastic trio of awards at the Motor Trader Awards, having been shortlisted for Best Social Media, Website of the Year and Digital Initiative of the Year.

Most recently, eBay Motors nominated Perrys for Branded Motors Franchise Dealer of the Year, after taking home the award for eBay Motors Dealer Group of the Year in 2014.

Not just that, but judges at the awards last year also highly praised Perrys’ unique and engaging use of digital technologies and platforms, including video content and use of social media.