Dacia has officially sold 50,000 new cars in the UK, officially confirming its position as Britain’s favourite value car brand.
Despite only having launched in the country back in 2013, Dacia has consistently punched above its weight, stealing sales from many of its larger and more well-known competitors.
As it stands, the company’s biggest seller in the UK has been the Sandero Stepway model, which has sold 16,834 models in total, with the Duster SUV coming in second with 16,541.
Sandero Stepway the biggest seller
The most affordable car in Britain, the Sandero, placed third while the Logan MCV also performed well with 12,432 and 4,193 sales respectively.
This news comes just days after Dacia was rated fifth best brand in the country, ahead of many luxury and premium rivals, in the Auto Express Driver Power survey.
Scoring highly for practicality, in-car technology despite the low cost of the cars, and sensible servicing costs, Dacia was also rated the best brand for fuel economy and other running costs.
Andy Heiron, Dacia UK’s brand manager, said: “When Dacia arrived in the UK it immediately struck a chord with new car buyers looking for maximum value for money. And in a short space of time the brand has evolved and built a strong reputation that’s about much more than a low price point.
“We are now seeing lots of repeat business from customers moving into their second or even third Dacia, motorists moving up through the Dacia range and conquest business from other more established brands.
He added: “We’re absolutely delighted to have reached the 50,000 landmark so quickly and it gives us a very solid platform on which to build even further growth. There are exciting times ahead for Dacia in the UK.”
The 50,000th Dacia sold was a Duster Laureate model, which was bought by Dorset-based Steve Joy, who actually part-exchanged another Duster model after he bought it new upon its launch.
According to Steve, after thousands of miles of low cost motoring, when the time came for a new car there was only one obvious choice, and returned to pick up another new Duster.
Proven a hit with buyers
He said: “I think for value for money and affordability, the Duster is top of its class. You just can’t beat it.”
“We couldn’t believe it when we were told our new car was the 50,000th Dacia sold in the UK. Our original was one of the first to be delivered so it’s great.”
Dacia’s range of fantastic and cost-effective cars are available to buy from Perrys Dacia dealerships around the country. For more information, get in touch with us today!