Perrys has scooped a nomination for the Branded Motors Franchise Dealer of the Year prize at this year’s eBay Motors Awards.
Last year, Perrys took home the award for Dealer Group of the Year in recognition of the company’s user-focused approach to managing online consumer experiences.
Not just that, but judges at the awards also highly praised Perrys unique and engaging use of digital technologies and platforms, including video content and social media.
At the time, Perrys digital marketing manager Lee Manning said: “We’re delighted to win this award and it’s a real honour to be recognised for our efforts.
“We’ve not only worked hard to provide our customers with a better user experience online, but also to ensure that their journey from online to offline is enhanced overall.
“Our dealership staff have been a key part to this and have been fantastic in their support, embracing the digital change we’ve made.”
Motor Trader Industry Awards nominations
This marks the latest awards nominations for the Perrys group after the company was also nominated for a total of three prizes at the Motor Trader Industry Awards only last week.
In total, Perrys has been nominated for the Dealer Website of the Year award, alongside the award for Digital Initiative of the Year and finally the prize for Best Social Media.
Judges will be keeping a close eye on the Perrys websites and social media channels, with particular attention paid to functionality, ease of use and fresh, recently updated content.
The judging panel will also be looking for social media prescence which successfully engages customers with innovative and memorable use of social media for the Best Social Media prize.
As well as that, the Digital Initiative Award encompasses the entire effort of the dealership in engaging customers, through use of live chat, video and social media, along with other digital marketing methods.
Fantastic track record of critical success
This rounds off a fantastic year so far for Perrys Motor Sales, which began with the collection of a hat-trick of awards at the Automotive Management Awards back in February.
In the past twelve months, Perrys has also picked up a swathe of other awards, including Social Media User of the Year at the Car Dealer Magazine Used Car Awards and an award for National Dealer Group of the Year from Motability Operations.