Mazda is due to exhibit some of its latest and greatest new technology at the Gadget Show Live next Tuesday.
As part of Mazda’s stand at the show, the manufacturer will have the new CX-3 compact crossover on display, alongside the new Mazda2, Mazda6 and CX-5 models in addition to some cool new gizmos.
A large part of Mazda’s display will focus on the new i-ACTIVSENSE driver assistance systems, which have been designed to make driving easier and less distracting for motorists.
Visitors can experience new Mazda models
In order to display its new gear, Mazda is inviting anybody with a valid driving licence to take part in its Driving Experience area, where participants will get to see the new features up close for themselves.
Featuring a low-speed driving area, visitors will be able to get behind the wheel of Mazda’s new line-up and experience the cars and their innovative new features for themselves first-hand.
As well as getting to play with the new cars and a wide range of new kit, the display will also show off the fuel-consumption reducing i-stop stop-start system, plus Mazda’s new SKYACTIV engines.
Steve Tomlinson, Mazda UK’s head of fleet, said: “We’re delighted to be attending the Gadget Show Live as it gives us the opportunity to highlight the impressive levels of technology in our cars.
“Our i-ACTIVSENSE advanced driver-supporting safety technology is a great example of Mazda using technology to help the driver.”
He added: “Experiencing how these systems work from behind the wheel is the perfect way for customers to understand their benefits and the Gadget Show Live indoor driving experience area is the ideal place to do this.”
Mazda has been one of the biggest proponents of developing new and cutting-edge kit to help drivers and to reduce emissions and boost fuel economy, with a long history of developing innovative features.
New technology and bioplastic materials
Along with the new engines and safety systems, Mazda has also recently been hard at work developing the raw materials of the future, including a new bioplastic for use on body parts.
Engineered from plant fibres, the new material dramatically increases manufacturing sustainability, and can apparently hold a bolder colour and be polished to a shine better than traditional plastic.
As well as the new bioplastic, Mazda also pioneered high-strength heat-resistant biomaterial for interior parts, plus the world’s first biofabric from seat upholstery made of plant fibres.
According to the company, the new bioplastic is not only eco-friendly, but also durable and highly mouldable like conventional plastics, but with new design advantages courtesy of its finish.
Mazda’s display at this year’s Gadget Show Live will take place at the NEC centre in Birmingham from 7th-12th April this year.