The global head of Nissan’s Nismo motorsport division has confirmed that the company will continue to roll out new and dynamic Nismo models in the near future.
Darren Cox, global head of brand, marketing and sales for the Nismo divison, told CAR magazine that more Nismo-badged cars are vital to increasing Nissan’s appeal, particularly with younger generations.
“Nismo is an authentic brand that’s been involved in motorsport and road cars for a long time in Japan,” he said. “So when we wanted to respond to the rise in more bespoke cars created by rivals such as the Mini and the DS sub-brand, Nismo was an ideal way for us to do this.”
More Nismo cars on the way soon
Currently, Nissan sells three Nismo models in Europe, the Juke Nismo, 370Z Nismo and the GT-R Nismo, and Mr Cox has confirmed that more will follow soon.
He also stressed that Nissan would ensure that any new Nismo models would receive the same high-performance engineering as the rest, saying: “We won’t just stick a load of stickers on a Micra and bring that over”.
While no concrete plans have been laid out yet, Mr Cox did say that it’s unlikely that Nismo versions of the Nissan Note and Nissan Micra would be released here, despite them being available in Japan.
“We have brought our first three models to Europe pretty quickly in just 18 months,” he said. “We are not about to rush headlong into extra models unless they feel right for our market.”
Although he didn’t comment on whether or not it would see production, it’s possible that the next Nismo model to reach UK shores could be a performance version of the new Pulsar hatchback.
Unveiled as a concept at last year’s Paris Motor Show, the Pulsar Nismo mock-up was incredibly well received by the public, offering a rakish hot-hatch alternative to the regular Pulsar model.
Featuring the same motorsport-inspired aesthetics as the rest of the Nismo range, the Pulsar concept features aggressive and dramatic design work with satin grey paint and contrasting red detailing.
Wider air intakes on the front bumper and large brake cooling vents add to the assertive exterior, alongside deep side skirts, 19-inch alloy wheels and a diffuser-style rear bumper.
Other features include a unique carbon fibre rear spoiler, chrome detailing around the windows and twin exhausts in addition to flared wheel arches which further hint at its sporting pedigree.
Pulsar Nismo and new aftermarket bodykits?
Nothing has been set in stone yet, but upon its unveiling last October, Nissan simply said at the time that “further details will be announced in due course”, coyly hinting at a potential release.
In addition to a new range of Nismo cars, Mr Cox also added that the division was developing new Nismo bodykits, allowing customers to upgrade their standard cars with the motorsport look.
Details have yet to be announced, but it’s expected that Nissan will release more information on the new Nismo models and the possible bodykits in the coming months.