Fiat to give the 500X ‘the magic touch’

Fiat is teaming up with world-famous English magician Dynamo in the run up to the launch of the new 500X crossover.

Renowned for his TV show Dynamo: Magician Impossible, the illusionist has become a global icon thanks to such mind-boggling feats like walking across the River Thames and levitating over Europe’s tallest building.

So far, Fiat’s lips are sealed over exactly what role Dynamo will be playing, but the marque has said that the magician will be creating an “immersive digital experience” via Oculus Rift technology.

Virtual reality

A virtual reality headset, Oculus Rift can create 360-degree virtual reality environments in high resolution 3D, and Fiat says that it will be the “first ever virtual reality magic experience”.

Dynamo, aka Steven Frayne, will be following the 500X crossover around the continent as it embarks on its Power of X launch tour. Taking in 74 European cities, the 500X will be appearing at over 602 dealerships across Europe.

Having started in the middle of this month in Germany, visitors will be able to get up close and personal with the new crossover and will also be able to take a spin in it with a professional driver.

Alongside that, the Oculus Rift headset will offer the two-minute virtual reality experience, designed by Dynamo in conjunction with Oscar-winning British special effects studio Framestore.

According to Fiat, the film took a total of 184 years’ worth of computer rendering to complete, offering an immersive experience at a level unseen before in full 4xHD resolution.


Unfortunately, those in the UK will have to wait until early next year for the experience to land on British shores, where it’ll arrive just ahead of the spring launch of the new Fiat 500X.

First unveiled early in October, the new 500X crossover is the latest off-roading model from Fiat, following on from the previous Panda 4×4.

Designed to appeal to a broader market with two distinct versions on offer, the 500X comes with three drivetrain options and a total of 12 different body colour options.

Each model comes with either a five or 6.5-inch colour touchscreen with Bluetooth connectivity and steering-mounted controls, plus the option of an upgraded Beats by Dre stereo system.

As well as an extensive range of exterior and interior options , Fiat also offers a broad choice of engine and powertrain options, with a choice of front-wheel or four-wheel drive.

Orders for the new 500X crossover begin from next month, and prices for the range start from £14,595 for the entry-level model.