Land Rover is to open a Land Rover Experience event in the heart of Hollywood ahead of the Los Angeles Auto Show tomorrow evening.
The five-day event will give American visitors a unique and engaging immersion into the quintessentially British Land Rover brand through a variety of activities.
As well as introducing the new Land Rover Discovery Sport, the event will also feature a line-up of Land Rover’s vehicles, which visitors can take for a spin on a specially-created assault course.
Similar to an event that Land Rover ran in Liverpool this summer, visitors will be able to jump inside one of Land Rover’s new models as it’s driven round the purpose-made course.
Featuring obstacles designed to emulate different on-road and off-road driving situations, the course contains terrain which includes grass, gravel, snow, mud and even a rock crawl.
Like the Liverpool event, guests will be able to drive the Range Rover, Range Rover Sport and Range Rover Evoque, plus the US-exclusive Land Rover LR4 with a professional driver as a co-pilot.
Jaguar Land Rover North America’s vice president of marketing, Kim McCullough, said: “This Land Rover Experience also gives L.A. customers a chance to preview the newest Land Rover SUV, the Discovery Sport, months before it goes on sale next year.
“Creating this unique experience in the L.A. area gives our current and future customers an opportunity to learn more about the Land Rover brand and test the all-terrain capability of our SUVs all without leaving the city.”
Along with the special assault course, the event will also mark the introduction of the all-new Discovery Sport, which was unveiled earlier this year in September.
With versatile 5+2 seating which can fit up to seven people, the new Discovery Sport also features an all-new aluminium-intensive monocoque designed to reduce weight with a new dynamic design.
Next generation tech
Interior features include an eight-inch touchscreen infotainment system and a large panoramic glass roof, plus a range of next-gen safety kit that includes autonomous emergency braking.
Powered by a 2.2-litre 187bhp diesel engine from launch, it comes equipped with stop-start technology as standard and a choice of six-speed manual or nine-speed automatic gearboxes.
Prices currently start from £32,395, but Land Rover has announced that a second version will land early next year, with prices estimated to start below £30,000.
The Los Angeles Auto Show, meanwhile, will run from this Wednesday until Friday at the LA Convention Centre.