Jaguar named Best British Luxury Brand

Jaguar has officially been awarded the title of Best British Luxury Brand at the Walpole British Luxury Awards in London.

Run by Walpole, an alliance of 160 British luxury brands, award organisers say that the event is designed to promote British quality, design and craftsmanship, plus innovation and service.

As well as having scooped the most hotly-contested award of the night, Jaguar also received a nomination in the Corporate Social Responsibility category.

Great night for Jaguar Land Rover

Land Rover was also nominated for the British Luxury Brand Overseas award, with Jaguar Land Rover hailed as a “simply stunning success story within the British luxury industry”.

Jeremy Hicks, Jaguar Land Rover’s managing director, said: “It is a huge statement for Jaguar to be named the Best British Luxury Brand this evening, particularly among such esteemed competition.

“It is richly deserved recognition of the efforts my colleagues in design, engineering, manufacturing and marketing have made to develop Jaguar into such a prestigious British brand in recent years.”

The judging panel was made up of figures which included Alexander McQueen CEO Jonathan Akeroyd and Meribeth Parker, publishing director of Harper’s Bazaar and Hearst Magazines.

“Extraordinary performance and design”

Walpole’s CEO, Michelle Emmerson, said: “The Best British Luxury Brand Award rewards the company which has had the greatest global impact over the past 12 months, and which upholds all the qualities which define British luxury.

“Jaguar combines extraordinary performance and design, and last year demonstrated the global appeal of their automotive excellence by reporting their strongest year to date.”

This year has been one of the most landmark years for the Jaguar Land Rover company, after it reported its fourth consecutive year of record-breaking profit growth in June.

As well as that, 2014 also saw the release of a range of new products from Jaguar, including the high-performance F-Type Coupe and the long-awaited XE saloon.

New British manufacturing plant opens

Jaguar Land Rover also just opened its all-new engine manufacturing plant in Wolverhampton at the end of last month, which will be the home of the marque’s new line of Ingenium engines.

Produced in-house by Jaguar Land Rover, each four-cylinder unit will be available in both diesel and petrol variants, turbocharged and capable of powerful outputs with CO2 emissions as low as 99g/km.

The first model to come with an Ingenium engine, the Jaguar XE, is available to order from Perrys now and priced from £26,995.