Citroen has shown off its rock and roll credentials after sponsoring the Q Awards for yet another year.
The 25th annual Q Magazine Awards ceremony took place in London last night, hosted by Absolute Radio DJ Christian O’Connell.
Turns more heads than a limousine
As well as sponsoring the event, Citroen supplied a fleet of Grand C4 Picasso and C4 Cactus models to chauffeur celebrity guests to and from the venue, and also sponsored Ed Sheeran, winner of the Best Solo Artist award.
On top of all of that, the French carmaker also provided an exclusive C4 Cactus bedecked in a chrome finish to grace the red carpet at London’s Grosvenor House Hotel.
Legendary French producer Jean-Michel Jarre was the lucky passenger in the one-off Cactus and was also lucky enough to take home the Q Innovation in Sound award, previously won by Sonic Youth among others.
Not a stranger to the music world
Citroen’s communications director, James Parfett, said: “Citroën has enjoyed a strong association with music in the past few years and our cars have recently appeared in music videos with stars like The Saturdays and Pixie Lott.
“We’re very proud to support one of the event’s biggest awards and to help celebrate 25 years of one of the most prestigious award ceremonies in the UK music calendar. We would like to congratulate all the nominees on their success.”
Although the innovative C4 Cactus was playing a supporting role in the Q Awards this time around, the model has won a plethora of accolades itself, including two Fleet World awards back in May.
Having officially gone on sale in September, the C4 Cactus is one of the boldest models that Citroen has released to date, echoing the marque’s success with the left-field DS model.
State of the art hatchback
Based on the same platform as the Citroen DS3, the C4 Cactus includes a range of cutting-edge features, such as ultra-lightweight construction and the instantly recognisable air bumps.
Along with the striking air bumps, the exterior features LED daytime running lights and a wide range of personalisation options, with a total of 10 body colours available.
Riding on alloy wheels that range in size from 15 to 17 inches, the interior of the Cactus is spacious enough for five adults to sit comfortably and comes with a wide range of standard kit.
Automatic air conditioning, a seven-inch touchscreen infotainment system and cruise control all come as standard, along with a reversing camera and parking assist features.
Available to buy now, the Citroen C4 Cactus is priced from £12,990 for the entry-level trim.