Mazda leaps and bounds ahead of the UK industry

Mazda has reported that its growth this year is roughly twice the rate of the industry on average, with a massive sales spike in the first nine months of this year.

According to the latest figures from industry trade association the Society of Motor Manufacturers and Traders (SMMT), Mazda’s sales have grown by an average of 9.1 per cent this year so far.

September was a key month for the Japanese marque, with just over 8,000 cars registered. As a result, Mazda’s total sales for the year so far have reached more than 31,400 models.

This puts the company dead on track for its third year in a row of 20 per cent growth, according to Mazda officials.

Retail sales alone have account for 21,278 of those sold, spearheaded by Mazda’s range of SKYACTIV-equipped models like the new Mazda3, Mazda6 and CX-5.

Mazda3

One of the biggest selling models of September was the Mazda3 saloon with 2,146 models sold, and Mazda predicts that the Mazda3 will continue to be the company’s best seller for the rest of the year.

Total sales of the Mazda3 model have now reached 7,428 for the year so far, a notable 59 per cent increase over the same period in 2013. Likewise, sales of the Mazda6 have also increased by 40 per cent to 6,742 examples registered.

Mazda UK’s sales director, Peter Allibon, said: “What is really pleasing is that Mazda6 retail sales are up 63 per cent after we saw an opportunity to tackle a sector traditionally dominated by premium German brands.

“Our stronger range gives us a more equal balance of sales with a fairly even split across our four main models. It means we are going into the last quarter of the year in a good place with strong demand and dealer profitability improving.”

CX-5

According to the sales director, the most remarkable sales performance of the year came from the CX-5, which was first launched in April two years ago.

The figures show that the CX-5 SUV outstripped its previous records, with sales up by 36 per cent to 6,143 by the end of last month.

Mazda’s latest version of the CX-5 was released earlier this year, complete with a wider range of revised features and kit.

Pricing for the 2014 Mazda CX-5 range varies between £21,595, and if the rumour mill is to be believe, Mazda could have a more compact version of the CX series just around the corner.