Land Rover is offering four friends a once-in-a-lifetime opportunity to travel into outer space.
Following the launch of the Land Rover Discovery Sport, Land Rover has opened a competition in conjunction with partners Virgin Galactic to find the next generation of aspiring astronauts.
The space flight prize was announced to audiences worldwide via a film that featured some of the world’s greatest adventurers and pioneers, including Virgin head Sir Richard Branson and Land Rover’s newest ambassador Bear Grylls.
Bear, who will personally help the winners to prepare for their voyage to the final frontier, said: “This prize really is the ultimate adventure of a lifetime.
“I’ve stood on top of Mount Everest and looked up at the black above me, thinking ‘there’s only one place higher to go now’.”
‘Spirit of adventure’
In order to win the prize, would-be space adventurers have been asked to upload a 30-second video or still image depicting their ‘spirit of adventure’.
Images and videos are then to be submitted to Land Rover’s website to be in with a chance of winning the prize.
Land Rover’s newest model, the hotly anticipated Discovery Sport was launched yesterday in the same New Mexico spaceport used by Virgin Galactic for their commercial spaceline.
As well as assisting with the launch, Virgin Galactic also had a hand in helping Land Rover to develop the new model during its testing phase, as part of the two companies’ mutual partnership.
George Whitesides, CEO of Virgin Galactic, said: “We share the same spirit of adventure and exploration as Land Rover and it inspires everything we do.
“Democratising space and giving individuals around the world from all walks of life an opportunity to see the Earth from above is at the heart of our mission as a spaceline.”
The new Land Rover Discovery Sport will go on sale in January, priced initially at £32,395. Designed to replace the outgoing Freelander model, the Discovery Sport comes with a seven-seater capacity and a range of cutting-edge new technology.
Initially, the model will be powered by a 2.2-litre SD4 turbodiesel engine which produces 187bhp and comes with stop-start technology as standard.
Second Land Rover Discovery Sport
However, Land Rover has also said that a second, cheaper and more frugal version will be released in the middle of 2015, with prices starting from below £30,000.
This second version of the Discovery Sport is estimated to be “highly efficient” and will feature an engine that produces around 119g/km of CO2.
What’s more, this version of the Discovery Sport will also become the first Discovery model ever to have the option of two-wheel drive.
Land Rover has also released a special Discovery Sport configurator to allow fans to design their own version. Why not tweet some of your creations to us, or leave a comment on our Facebook page?