Ford reports record sales figures

Ford continued to beat its competitors to the number one sales spot last month, reporting its highest sales volume in eight years.

According to the latest figures from the Society of Motor Manufacturers and Traders (SMMT), Ford’s total vehicle sales for August were up by 22.9 per cent compared with the same month last year.

The figures showed that the Ford Fiesta and Focus continue to lead the market, occupying the first and second best-selling cars spot, while the Ford Transit is the second overall best-selling nameplate.

According to the SMMT figures, Ford’s sales of the Fiesta alone would make it the fifth top-selling carmaker in the UK.

Best selling car in the UK

This comes just a month or so after the Fiesta was officially named the best-selling car in the UK ever. Sales of the supermini had reached the 4,115,000 mark as of July, trouncing the previous record set by the legendary Ford Escort.

Sales of the Fiesta in the past month were up 42 per cent over last year, with 4,657 units sold.

To date, 83,664 new Fiesta models have been registered this year alone, putting the model around 33,000 sales ahead of its nearest non-Ford rival.

Mark Ovenden, Ford UK’s chairman and managing director, said: “In a healthy UK market, Ford is building strong sales momentum heading into September, when sales increase significantly due to the registration plate change.

“We are delighted that private customers have driven up our share of more profitable retail sales, which account for a higher proportion of registrations in September. In August our retail share of 16.3 per cent was the highest for more than five years and the highest ever recorded for August.”

Total car sales for the past month were up 9.4 per cent over 2013 with 72,163 units sold in total, while the figure for the year so far clocks in at 1,532,335. Of those, Ford sold 11,231 new cars in the past month and 208,432 in the year to date.

Top 10 contract cars

Not only has the Fiesta topped the sales charts once again, it also recently made its way into the top 10 contract cars list, beating more traditional contract vehicles like larger SUVs and executive saloons.

Ford also recently released pricing for the newest version of the Focus, the second-best selling car in the UK at present.

Priced from £13,995, the facelifted model includes a new exterior with sleeker headlights, a smaller grille and daytime running lights.

It’s also been equipped with a wide range of new technology, including MyKey vehicle restriction functions and automatic park assist.

Powertrains have also seen revisions, with a new 1.5-litre EcoBoost engine added to the lineup, with 180bhp and CO2 emissions from 127g/km.

Additionally, each diesel engine in the range has had its fuel economy improved by 10 per cent, while petrol units have been improved by up to seven per cent.