Renault’s new Trafic van has been given its first starring role, in a remake skit of cult show Knight Rider.
The video was commissioned specially by Renault to celebrate the recent launch of the best-selling LCV.
Knight Rider, the famous 80s classic starring David Hasselhoff, centred around the adventures of Michael Knight, a modern-day hero accompanied by his high-tech talking car, K.I.T.T.
Renault’s video, named ‘Trafic Rider’, replaces Hasselhoff’s character with everyday hero Michael Craftsman as he showcases the performance of the new van.
The video was produced in conjunction with social media agency We Are Social. The agency’s managing director, Sandrine Plasseraud, said: “We have been working with Renault for several years now, particularly in France and, more recently, worldwide.
“This campaign shows off our creativity and our ability to come up with new, inventive ideas while remaining true to the brand’s DNA and remaining grounded in the everyday experience of its customers.”
Released in May, the new Trafic is available in a total of 72 variants in the UK, with prices beginning from £18,245 for the basic Panel Van version.
New additions to the Renault Trafic
New additions to the Trafic include electronic stability control, hill start assist, plus an advanced traction control system and DAB digital radio as standard.
The entry point for the range, and the likely best-seller, is the Business trim, with core features that include a height adjustable driver’s seat with armrest, remote central locking and deadlocking, plus a total of 16 anchorage points.
Moving up the trim level adds features like extra smart storage for clipboards and laptops, a smartphone dock and full steel bulkhead.
The range-topping Sport trim, meanwhile, is the Trafic’s flagship model and benefits from 17-inch alloy wheels, automatic lights and wipers, plus a leather steering wheel and seven-inch touchscreen multimedia system.
Power options come via a range of four 1.6-litre diesel engines in either single or twin-turbo guises. Average fuel economy across the range has risen by around 5mpg with up to 47.9mpg on the combined cycle and CO2 emissions of 149g/km.
The new Trafic is available in a choice of ten body colours, including six metallic finishes. It’s available to order now, with the first deliveries expected this month.