Jaguar Land Rover reveals location of Special Operations centre

Jaguar Land Rover has announced the location for its new Special Vehicle Operations Technical Centre.

The facility will be based in Prologis Park in Ryton, near Coventry and will be the global centre for the creation of Jaguar Land Rover’s luxury bespoke commissions and high-performance vehicles.

Production at the new facility is due to begin at the end of the year, with a team of 150 specialists based there.

Of that amount, approximately 100 of the highly-skilled engineering and technical jobs will be new and £20 million will be invested in the installation of specialist equipment and a customer suite.

High-end models have found a home

The Special Operations division was created in June to handle the high-end models in the Jaguar Land Rover range.

Models produced by the division include the Range Rover Autobiography and Jaguar’s new reproduction of the Lightweight E-Type.

Focusing on meeting the expectations of the most discerning customers, the division’s facility will feature a VIP customer area for custom services and vehicle personalisation.

John Edwards, managing director of the Special Operations division, said: “We are excited by the capability and potential that this new facility will give us.

“We will be creating truly iconic vehicles that reinforce the global reputation of both Jaguar and Land Rover brands as we expand our product portfolio and fulfil our ambitious plans.”

Birthplace of the Project 7

The first vehicle to be produced at the new workshop will be the Jaguar F-Type Project 7, the most powerful production Jaguar to date.

Only 250 models have been made available worldwide, with 65 allocated to the UK that have already sold out.

Each Project 7 model will start life at the Castle Bromwich plant, before being transferred to the new technical centre to be completed by hand.

The development of the new Special Operations facility is the latest in Jaguar Land Rover’s strategic growth plans that includes the investment of £1.5 billion into new aluminium architecture.

This new technologically-advanced structure is due to be introduced in forthcoming models, beginning with the new Jaguar XE.