The President and Chief Design Officer of Kia Motors, Peter Schreyer, received the Lifetime Design Achievement Award from EyesOn Design this week.
Schreyer has been recognised for this prestigious honour following several years successfully influencing the Kia car range. His global design study was recently honoured at the Detroit Institute of Ophthalmology’s Vision Honored award ceremony.
This latest honour for Bavarian-born Schreyer enhances not only his reputation as a car designer, but is also a reminder of Kia’s impressive performance growth across global markets in recent years.
Audi TT and the fourth-generation Volkswagen Golf
Peter Schreyer first joined Kia as Chief Design Officer in 2006. Back then he was already a well respected car designer, thanks to his work on models including the first-generation Audi TT and the fourth-generation Volkswagen Golf.
Kia’s distinct ‘tiger-nose’ grille
Over at Kia, Schreyer has introduced, among other design characteristics, the distinct ‘tiger-nose’ grille which now adorns all current Kia cars. The design work has not only received praise from motoring critics, but also appears to have attracted more customers to the Kia brand. In the UK market alone, Kia has been repeatedly breaking quarterly and yearly sale records over the past few consecutive years.
After the first three months of 2014, Kia reported its best ever first quarter sales in the UK car market. With the recent launch of the new Kia Soul, and more including the fully electric Soul EV on the way this year, Kia will be optimistic of more sales success in the UK and beyond.
As well as leading the design strategy for Kia and the brand’s owners Hyundai, Schreyer was also promoted as one of three presidents of Kia back in December 2012.
Reacting to his latest award, Schreyer commented: “Throughout my professional life, I’ve had the opportunity to work with a number of incredibly passionate and talented designers. With the appointment at Kia, I’ve had the chance to shape the brand into something altogether more stylish, distinctive, and young-at-heart, and our models reflect this attitude.
“We have received a number of design awards for the styling of Kia vehicles over the last few years, but our work goes beyond just the appearance of our cars. Kia design goes from strength to strength, and I’m honoured to be a part of this process. It’s a huge honour to receive this lifetime achievement award, and it’s also testament to the hard work and creativity of Kia’s design teams around the world.”