Ahead of its release early next month, Peugeot have released full details and prices for their all-new Peugeot 108 city car.
The replacement for the highly popular 107, the new 108 retains much of the vibe of its predecessor, but where it differs is in the sheer level of options available.
Available in four trim options, Access, Active, Allure and the top-of-the-range Feline model, the 108 comes both as a three or five-door and either in hatchback or cabriolet format, with the convertible 108 TOP! featuring a retractable fabric roof.
A more upmarket feel than the 107
Ivo Groen, the 108’s Design Director, said the goal was to give the car a more premium and sophisticated feel, supporting the Brand’s move upmarket and helping differentiate the 108 from its competitors.
Groën explained: “The 107 had a very cab-forward ‘mono-volume’ silhouette, which at launch in 2005 was very modern. We wanted to give the 108 more of a nose and the powerful feeling that comes with that. We wanted to reduce the glass and increase the sculpting of the body, and at the same time give it a timeless elegance.”
Customisation is key
The 108’s standard palette is comprised of eight vibrant body colours and three roof colours, and Peugeot claim that customers are encouraged to design a car to fit their style, so personalisation choices will be wide and varied with a wide range of colours, ambiences and themes available to choose from.
Standard features on the new 108 include LED daytime running lights, remote central locking, USB connections for external audio players with steering wheel-mounted controls, six airbags, ESP stability control and two rear ISOFIX mountings.
The Active model adds colour-coded door handles and mirrors, air-conditioning, a height-adjustable driver’s seat, seven-inch touch-screen infotainment system with DAB digital radio, mirror screen and Bluetooth connectivity for smartphone devices.
The 108 Allure model takes the standard spec up another notch, with 15-inch Thorren alloy wheels, front fog lights, auto headlights, electric heated door mirrors, a reversing camera, leather-covered steering wheel and gear knob, plus keyless entry and an engine start/stop button.
Finally, the premium 108 model with Feline trim adds a touch of luxury with features including leather upholstery, chrome door handles and mirrors and automatic dual zone air conditioning, which until recently were reserved solely for Peugeot’s premium saloons.
With its Cabriolet-style roof, it’s the perfect summer car
The 108 TOP!, which is the first time Peugeot have featured a retractable fabric roof which can be opened and closed electrically at any speed, is available in both Active and Allure trims.
Both the 108 Hatch and TOP! convertible models come with a choice of two petrol engines, either a 68bhp 1.0-litre version, or a 1.2-litre PureTech VTi with an output of 82bhp. Both engines come with a five-speed manual transmission, while the 1.0-litre version comes with the option of a 2-Tronic semi-automatic gearbox and with CO2 emissions of just 95g/km and 99g/km respectively, both versions are commendably efficient.
Optional extras include an aikinite dash insert and gloss black surround on the centre console as well as personalisation themes including Diamond, Kilt, Barcode, Dressy, Tattoo and Sport alongside the Dual personalisation theme which is available in Purple Berry or Zircon Grey two-tone.
Groen concluded: “Throughout history Peugeots have been very simple and classy, but also sporty, dynamic and elegant. I believe we have achieved this with the Peugeot 108.”
Prices start at just £8,245 for the entry-level Peugeot 108 Hatch 1.0-litre Access three-door while Active models begin at £9,495. The Allure specification starts at £10,995 and Feline at £11,845. 108 TOP! Cabrio models, available in Active and Allure trim are priced at £10,345 and £12,245 respectively.