Fruitful first quarter for Peugeot sales in 2014

From the month March 2014, Peugeot increased its UK new car sales by 29.4 per cent compared to the same month last year. Year-to-date new car registrations are also up by 23 per cent compared to this time last year.

Also to add to this good news, Peugeot’s light commercial vehicle sales are up 53 per cent compared to this time last year.

The range of Peugeot products continues to offer customers a wide and extensive choice that is stylish, modern, innovative, well-specified and great value.

Recent Peugeot products launched have created a wave of success. The 2008 crossover has been a popular sales hit and has already more than 3,000 registrations in 2014. Across Europe it is taking its sector by storm with an increased production shift being introduced to cater for the extra demand.

Desire for the critically acclaimed new 308, recently crowned 2014 European Car of the Year has also been impressive. In the first quarter of this year more than 2,600 units of the 308 were sold and orders are currently 10 per cent ahead of plan.

The new Peugeot 308 is build on the company’s innovative Efficient Modular Platform 2 (EMP2), benefitting from advanced architecture which has incorporated 116 patented technologies.

Thanks to the new platform, the new Peugeot 308 hatchback is lighter than ever, shaving 140kg off its weight when compared to its predecessor model. The new 308 is available with eight advanced engines, resulting in segment-leading environmental performance.

The popularity of the award-winning 3008 crossover meanwhile remains strong. The 3008 was re-styled and specification enhanced at the beginning of the year and it continues to grow in the UK market, with 2,200 sales already in 2014.

Demand for Peugeot cars is expected to continue strongly in the second quarter of 2014, with some 18,600 customer orders in place, a figure that is 33 per cent up on the same period in 2013.

The Sales Director of Peugeot, Neil Moscorp, commented: “Peugeot has had a very positive start to 2014, with excellent demand for its rejuvenated extensive product range.

“Interestingly, customers are showing a particular preference for our top-specified models that gives them more sophisticated features and the enhanced customer experience is all part of the Brand’s desire to move upmarket."