Boost for Citroen in first quarter sales

The latest figures released by the Society of Motor Manufacturers and Traders (SMMT) shows that 15,601 new Citroen models were registered in UK dealerships in March 2014. This marks a 6.81 per cent improvement over March 2013’s lower sales figure of 14,606 new models sold.

In addition, the French car manufacturer has managed to claim a 3.36 per cent share of the UK car market last month, holding off rival car marques such as Fiat, Honda, Kia, Mini, Renault, Seat and Skoda.

Looking at the year-to-date figures, a total of 24,178 new Citroen models have been registered in dealerships throughout the UK so far this year.

Citroen will no doubt be pleased with its first quarter sales performance, as it marks an 8.97 per cent improvement over last year’s first quarter sales, which stood at 22,187 new models sold.

Furthermore, the car company has so far obtained 3.51 per cent of the UK car market, by marque, this year. This beats many of its rivals including those mentioned earlier when comparing the March performance.

Over the past few years Citroen has continued to steadily increase UK demand for their range of cars, thanks in large part to the emergence of the expanded DS Line models.

The premium Citroen DS range offers customers a line-up of family cars with more equipment and lower running costs compared to previous models offered by the manufacturer.

The DS Line began with the compact Citroen DS3; a highly-customisable three-door model available in hatchback or cabrio bodystyles. It also comes in three trim levels and with a road tax-exempt diesel engine alongside more potent petrol units.

The second DS model, the Citroen DS4, is aimed at the small family car market but has traces of SUV-inspired styling with a slightly raised ground height and spacious boot.

At the top of the DS range the executive-level Citroen DS5 is a large luxurious family car with a coupe-like roof. This model offers the option of a hybrid diesel-electric powertrain that keeps CO2 emissions to just 99g/km despite offering four-wheel drive and 200bhp.

This year Citroen is looking to the recently launched new Grand C4 Picasso MPV, as well as the upcoming new-generation C1 city car, for more progress in the UK market.