Peugeot to use Oculus Rift virtual reality headset

With this gadget Peugeot will offer attendees the chance to get up close to the new 308 and experience a virtual high-speed drive in the family car.

The Oculus Rift has been in development for more than a year and has been much hyped particularly in the gaming community. A consumer-oriented version of the Oculus Rift is expected to go on sale somewhere between late 2014 and early 2015. Recently the company behind the device, Oculus VR, was bought by Facebook in a $2 billion deal.

For virtually everyone attending this month’s Gadget Show Live, it will probably be a first opportunity to try out the Oculus Rift headset. When visitors slip it on, they will be transported away from the NEC to an 80-second three-dimensional ride in the 308 without physically leaving the Peugeot’s stand at the show.

Wearers of the headset will be placed in the passenger seat of the Peugeot and will have a 360-degree field of vision as the car makes its way through a mountainous tarmac rally stage.

The winding stage traverses up an increasingly steep course until a wing suit flies over. The headset wearer then transfers seamlessly into the wing suit for a flight over the stunning mountain scenery.

Swooping around the mountain’s craggy outcrops, the wing suit flies over a Peugeot coming up the mountain and then flies off the face of a sheer drop towards an outcrop of rocks where there’s a skeleton track.

The headset wearer lands on the skeleton track, starting the final part of their journey. From here the wearer speeds down the icy twists and turns of a skeleton bobsleigh track at speeds of up to 80mph.

The Peugeot 308 hatchback, winner of the 2014 European Car of the Year accolade, is available now in UK showrooms priced from £14,495. An estate version of the new Peugeot 308, called the 308 SW, will be available to order from 1st May 2014, with first deliveries following in June 2014. Prices for the 308 SW start at £16,895.

Since its launch, Peugeot has already received over 60,000 orders in Europe for its new 308. Such is the current height of demand; Peugeot has already introduced a new production shift at its Sochaux plant to keep up to speed.