Dacia has written an open letter to the Chancellor in the national press, addressed “Dear George". The tongue-in-cheek letter suggests to Osborne that the Dacia Sandero, priced from just £5,995, is the perfect car in the current economic climate.
The Sandero is the cheapest new car on the UK market right now and is priced at a fraction of the cost of Osborne’s current ministerial car.
In its letter Dacia describes the Sandero as “solid, simple and doesn’t come with any frivolous extras". The open letter finishes with the line “what better way to say we’re all in this together".
As part of its ‘Dear George’ campaign, Dacia has also been communicating with Osborne via Twitter using the hashtag #DearGeorge.
Tweets related to this campaign have been posted in reaction to yesterday’s discussion on the 2014 Budget. Example tweets from the brand included: “#DearGeorge We’re in the area, fancy trying out the UK’s most affordable car? #WeAreAllinThisTogether".
In relation to yesterday’s Budget speech, Dacia also tweeted online: “As the pothole budget takes full effect, why not invest in Britain’s most affordable SUV, Dacia Duster?"
Dacia has also been encouraging owners and fans of their cars as well as the wider public to engage with the campaign by tweeting using the #DearGeorge hashtag.
Followers are also encouraged by Dacia to vote online as to whether they would like the Chancellor to consider driving the Sandero and to vote on the issue on the campaign web page at dacia.co.uk/deargeorge.
The Dacia Brand Communications Manager, Edward Preston, commented: “The Dear George campaign perfectly sums up Dacia’s belief in “eliminating the unnecessary. It’s light-hearted, but nevertheless, there’s is a sound financial message behind it.
“If Mr Osbourne would like to test drive a Sandero, or speak to one of our highly-trained Dacia sales personnel to discuss potential car financing options, we would be only too delighted to hear from him."
The Dacia Sandero is a five-door supermini which offers value for money with 320 litre of boot space at minimum. The maximum loading capacity can be increased to as much as 1,200 litres.
The Sandero is available in three trim levels, starting with Access and followed by Ambiance and Laureate.
A range of extra are available to add to the affordable small car, such as leather upholstery, parking sensors and an infotainment system complete with a touchscreen.