Massive surge in early year Dacia UK sales

Figures from the Society of Motor Manufacturers and Traders (SMMT) reveal that a total of 475 new Dacia models were registered in UK dealerships in February 2014 alone.

Such sales volume helped the manufacturer to hold off competition from certain budget brands which have been operating for much longer in the UK market. This is including MG, SsangYong and Perodua.

With 475 new models registered in the month of February, Dacia managed to easily surpass its sales performance from February 2013. Back then the company saw 33 new cars registered in UK-wide dealerships. This represents a sales increase of as much as 1,339.39 per cent.

In addition, thanks to its sales, Dacia managed to obtain a 0.69 per cent share of the UK car market – again besting last year’s February market share figure, which stood at 0.05 per cent for the month.

Switching attention towards the company’s market performance so far this year overall, Dacia has managed to oversee a total of 1,848 new car sales in the UK this year-to-date. That is already up considerably on the brand’s performance in the first two months of 2013, when 327 new cars were registered to date.

This means that the company has managed to improve its sales in the first two months of the year by a whopping 465.14 per cent.

Furthermore, Dacia has so far managed to claim a 0.83 per cent share of the UK car market, by marque, in the year-to-date. This is again up massively in comparison to this point last year when 0.16 per cent was held after the first two months of 2013.

The current Dacia range for the UK includes the Sandero supermini, the more rugged Sandero Stepway, the Duster compact SUV and the Logan estate.

The Logan was the most recent addition to the line-up and its one of the most affordable new family cars to enter the UK’s new car market.

The Dacia Sandero meanwhile is also made appealing by the fact it is currently the cheapest new car in the UK market of all current models.

The Sandero’s engine range includes a 90bhp 0.9-litre petrol engine, the quickest unit in the model’ range as it gives the hatchback a 0-60mph sprint time of 11.1 seconds. The Sandero Stepway is one of the cheapest mini crossover-style vehicles found in the UK market today.

The award-winning Dacia Duster SUV starts at just £8,995 and it’s available with either a 1.6-litre 105bhp petrol engine and 1.5-litre 110bhp diesel unit.