Even though plans are in motion for the American manufacturer to quit Europe by the end of 2015, Chevrolet has witnessed encouraging strides in UK performance so far this year.
Figures from the Society of Motor Manufacturers and Traders (SMMT) reveal that a total of 535 new Chevrolet models were registered in UK dealerships in February 2014 alone.
Such sales volume helped the manufacturer to hold off competition from certain rival car brands in the UK car market. This is including Mitsubishi and Alfa Romeo.
With 535 new models registered, Chevrolet managed to best its sales performance from February 2013, when the company saw 249 new cars registered in UK-wide dealerships. This represents a sales increase of as much as 114.86 per cent.
In addition, thanks to its sales, Chevrolet managed to obtain a 0.78 per cent share of the UK car market – again besting last year’s February market share figure, which stood at 0.37 per cent for the month.
Switching attention towards the company’s market performance so far this year, Chevrolet has managed to oversee a total of 1,232 new car sales in the UK. That is already up considerably on the brand’s performance in the first two months of 2013, when 947 new cars were registered to date.
This means that the company has managed to improve its sales in the first two months of the year by 30.1 per cent.
Furthermore, Chevrolet has so far managed to claim a 0.55 per cent share of the UK car market, by marque, in the year-to-date. This is again up from 0.45 per cent held after the first two months of 2013.
2014 could get even better for Chevrolet as its new Corvette Stingray sports car is one of three finalists contending for the World Performance Car of the Year accolade.
The winner of this award will be announced next month and should it win it would be a massive boost in profile for the new Corvette and the Chevrolet brand.
The Corvette Stingray is available to order in the UK, with pricing starting at £61,495. The American sports car boasts an amazing 6.2-litre V8 petrol engine. It produces 450bhp and it’s mated with a seven-speed manual transmission as standard. With this set-up the Corvette can go from a standstill to 60mph in under four seconds.