Dacia: A success story across Europe

In 2013, Dacia increased its grand total sales by 19.3 per cent to almost 430,000 units. The brand was buoyed particularly last year by the success of the Duster and the renewal of the Logan and Sandero ranges.

Dacia continued to seriously develop in 2013, moving into six new countries: the UK, Ireland, Norway, Denmark, Cyprus and Malta.

Now present in 43 countries, Dacia is building on the recent renewal of its range to further develop its success. Dacia saw record sales in Europe, with registrations up 26 per cent on the previous year.

In the UK alone, Dacia was the fastest growing car brand, achieving 17,146 sales with a market share of 0.76 per cent in 2013.

Following its debut in January initially with only two models in showrooms, Duster and Sandero, the Sandero Stepway arrived in May and Logan MCV in September. In the UK, 96.7 per cent of Dacia sales were in the retail market where it has a share of 1.4 per cent.

Meanwhile in Spain, the brand posted outstanding performance figures, with registrations rising 80.9 per cent on the previous year.

In Turkey, Dacia has overtaken long-established brands to become the 8th ranking brand on this market.

In Romania, Dacia increased market share by 5.4 per cent in 2013 compared with the previous year, on a market that shrank by 7 per cent. With market share of 31.7 per cent, Dacia is consolidating its number one position in the brand’s country of origin.

In Bulgaria, Dacia is outpacing the historic leaders with market share of 10.9 per cent. Sandero and Duster rank second and fourth respectively on the passenger car market.

The enthusiasm of Dacia community fans has managed to reflect the brand’s commercial success.

In November 2013, Dacia celebrated its one millionth Facebook fan, illustrating the brand’s appeal.

Dacia has been present on this social network since 2010 and now has an international page and 20 local pages. The Turkish page alone has more than 426,000 fans, followed by the Romanian page with 272,000 fans.