But it is not just what is under the bonnet that Kia is concerning itself with. The Korean brand has said that it aims to make 95 per cent of its vehicles recyclable by 2015.
The latest green initiative from Kia is based on research by the manufacturer that started back in 2012. Kia set up a ‘green network’ of 68 environmental experts tasked with finding a way of making factories cleaner.
The findings of the 2012 research will be put into place this year and will be first implanted into its Gwangju, Sohari and Hwaseong domestic plants.
Kia’s aim is to improve efficiency across numerous platforms, not just fuel consumption and tailpipe emissions. The brand will be looking to make its transportation methods more efficient when it comes to manufacturing and distribution.
There will also be effort into making each Kia vehicle more recyclable when it comes to the end of its useable life.
This green initiative, however, is not just a thing of the present and future. Since 2002, Kia has been developing alternatives to hazardous materials and chemicals at its factories.
It has seen a 23 per cent reduction in waste in the last 10 years and now sees less than one per cent of its waste taken to landfill. Kia’s water consumption has fallen massively since 2003, by 25.8 per cent in fact.
More recently in 2008, Kia reduced its CO2 by 123kg per vehicle. But even in today’s market, Kia is still shocking its competition with new efficiency ideas, primarily from its eco-signature engine range – EcoDynamics.
With EcoDynamics, Kia’s vehicles can challenge even the most established brands for efficiency, including the likes of Ford and Vauxhall. Kia even manages to keep efficiency high across all of its segments, from city cars to saloons.
The Kia Picanto for example is capable of emitting low CO2 emissions of just 99g/km and returning up to 67mpg. The much larger Kia Optima saloon emits just 128g/km and returns up to 57mpg.
Kia is not the only manufacturer that is investing time and money into improving efficiency. Mazda is renowned for its Skyactiv technology of which looks to improve efficiency via lightweight materials.
The Skyactiv technology was first displayed on Mazda’s Takeri concept car – which was the concept version of the new Mazda6.
The most significant aspect of the Takeri concept was that it was almost unchanged when it made it into production – which meant that all of its efficiency credentials also remained unchanged, a factor that can be rare amongst concept cars.
For more information on purchasing or test driving a Kia vehicle, visit Perrys Kia dealerships in Burnley, Preston and Rotherham.