The Italian manufacturer found popular success when it launched ‘The Motherhood’ rap promotion video on its official YouTube channel back in December last year.
The advert depicts a fed-up young mum singing about how her life has changed since her brood arrived.
The rap was created to show how effective a stylish, practical five-door Fiat 500L is for modern family life thanks highlights such as its 400 litres of boot space.
The video certainly seems to have struck a chord with audiences online; ‘The Motherhood’ rap has now attracted over 3.7 million views on the FiatUK YouTube page.
Now Fiat is looking to build upon its success and promote the benefits of the new 500L further by launching a new rap video called ‘The Fatherhood’.
Backed by popular demand, Fiat has created another YouTube film covering the no-holds-barred truth about life as a new Dad, which you can view here now.[YouTube:N8QZHsRsVuM:BlockCentre]
The Marketing Director for Fiat UK, Elena Bernardelli, explained: “After the phenomenal success of The Motherhood we were inundated with requests to see Dad’s side of the story”.
“As with The Motherhood we wanted Dads everywhere to watch The Fatherhood and nod along to the story we’re telling. Just like the Fiat 500L, we hope The Fatherhood will bring a bit of fun into people’s everyday lives”.
The Fiat 500L is a larger family car conversion based on the original retro-styled 500 city car.
Available with five or seven doors, the 500L MPV starts pricing from £14,990 which applies to two trim levels, called Pop Star and Easy, when using the basic 1.4-litre petrol engine with 94bhp. While the Pop Star and Easy models are priced the same the standard equipment they offer is different.
Further ahead there is one other trim level which sits top of the 500L range called the Lounge trim, starting at £16,390.
The basic petrol option is joined by three more engine options, including a frugal 104bhp 0.9-litre TwinAir petrol unit, an 84bhp 1.3-litre diesel and a 1.6-litre diesel with 104bhp.
Standard equipment for all specifications of the Fiat 500L includes Bluetooth, cruise control and a radio which is operated by a five inch touchscreen.
The Fiat 500L is available to order now from Perrys Fiat Dealerships based in Amersham, Aylesbury and Portsmouth.