Although South Korea’s second-largest automobile manufacturer, Kia Motors, did not have a car featured in the top ten best sellers list last year, it can take solace in the fact that it managed to improve upon its monthly sales figures, for January, when compared to 2012.
Kia managed to sell a total of 4,473 vehicles in January this year, a rise of 4.46 per cent when compared to the previous year – where Kia shifted 4,282 units throughout the United Kingdom.
However, with their overall market share, in January, declining from 3.32 per cent last year to 3.11 per cent in the month just gone by, Kia will be hoping to rectify this in the rest of the coming months in 2013.
Kia’s strong sales figures from last year may have been partly due to the manufacturers releasing its new third-generation, completely redesigned Kia Optima model in Europe in the summer of 2012.
Kia will be hoping that the Optima, as well as a newer ‘hybrid’ model and station wagon version, will bring a greater improvement on sales figures, as well as providing the catalyst for Kia to gain some or more of its former market share.
Also receiving face-lifts last year were the powerful SUV: the Kia Sorento and five-door supermini: the Kia Rio. Kia will be hoping that these cars continue to contribute to the company’s sustained increase in sales over the coming months.
Although the aforementioned Kia Sorento received a face-lift last year, Kia are giving the mid-size crossover SUV yet another one for the 2014 model, with changes including FlexSteer, all-new chassis and the introduction of a 3.3-litre GDI V6 engine.
Kia will be hoping to reclaim some, if not all, of their lost market share in 2013 by revamping one of their popular models: the five-door hatchback cee’d, as well updating their Kia Carens vehicle – which is a compact MPV, also known as the Kia Rondo.
Kia claim that their new cee’d models will be more sophisticated, efficient and refined, as well as being better equipped and with a more engaging driving experience than the previous incarnations.
The second generation of the cee’d, however, is significantly more expensive than the first generation and moves the model out of the ‘budget’ car market. Kia will be hoping that the new cee’d will build on the success of the original model.
For those interested in any of the Kia models listed above, you can head over to one of Perrys Kia Dealerships which are based in Burnley, Preston and Rotherham.