Ford Fiesta starts 2013 in UK sales lead

The latest statistics from the Society of Motor Manufacturers and Traders (SMMT) reveal that in the month of January 2013 as many as 7,906 new units of the Ford Fiesta were registered in the UK market. That total is over 1,100 units more than the second best seller for the month, the Ford Focus.

It means the Ford Fiesta leads the way in the UK market for new car sales, much like it has done for virtually all months of the past two years.

The manufacturer Ford also currently leads for total new car sales in the UK, after registering 19,640 units in total throughout January 2013.

The company also took the biggest UK market share last month, as much as 13.67 per cent which is nearly a whole percentage more than its closest rival Vauxhall.

The Ford Fiesta supermini has been given a major refresh for the start of 2013, sporting not only a facelift but also new onboard technology as standard. These updates have been brought in to maintain the Fiesta’s strong level of popularity in not only the UK market but other markets within Europe.

The most notable feature of the facelift is the new sophisticated trapezoid grille which gives the Fiesta an extra feel of premium quality just from looking at the exterior.

New technical features meanwhile include the five inch central colour display to accompany the Fiesta’s first integrated satellite navigation system.

Another key new feature is the safety gadget called Active City Stop, which is part of a £250 optional Driver Assistance Pack.

The 2013 Ford Fiesta is also the manufacturer’s first supermini to integrate Ford’s MyKey technology which allows parents to set limits to the top speed and the audio volume for when younger drivers use the car.

With Ford MyKey onboard audio sources are even muted until seatbelts are fastened, and certain driver aids can be prevented from being switched off. For the benefit of safety to younger drivers the MyKey gadget can also have chimes programmed to play when the car is travelling at speeds between 40mph to 80mph, or for when it is low on fuel.

New and used Ford models including the latest Fiesta are available right now from Perrys Ford Dealerships in Aylesbury and High Wycombe.

View our latest Perrys Car Video Test Drive Reviews here