The Vauxhall Adam is set to appear in Vauxhall dealerships early in March, and we can’t wait to get our hands on it!
Vauxhall has been teasing the Adam for more than year, dripping small pieces of information over the months at events, through clever media campaigns and more. We’ve been dying to know more since Vauxhall revealed the ‘Adam’ name last May.
The wider world found out more about the Adam as 2012 drew to a close, with Vauxhall opening the floodgates to the world at the Paris Motor Show.
The new Vauxhall Adam will be available from £11,225 when it’s launched and will go up against other small cars such as the Fiat 500 for customers’ affections.
But Vauxhall is quietly confident that it can snare a younger type of driver with the Adam thanks to its technological aspects and incredible customisation options (alongside a number of packs for those that don’t feel too confident picking their own styles).
Pop culture references can be found at all levels; consider some of the 12 paint jobs available, including Men in Brown, Purple Friction, Papa Don’t Peach, James Blonde, Saturday White Fever, Buzz Lightgreen and I’ll be Black.
Three trims are available for the Adam – Jam, Glam and Slam. But Vauxhall has promised that people will be able to choose more than a million personalised customisation options when buying their model.[YouTube:AoJwAhnOB9E]
But what’s the difference? Adam Jam is focused predominantly for fashionista-type drivers, while Glam is marketed towards the elegant and sophisticated. Finally, Slam is aimed for racy, sporty drivers.
“Thanks to its striking design and class-leading technologies, ADAM will attract young and young-at-heart customers from both genders,” said Vauxhall Marketing Director Peter Hope back in November.
“These customers have attitude and want their cars to reflect their personality. They are fashion conscious and place great value on individuality; they don’t just follow trends, they create them.”
Key to that philosophy will be the Adam’s exclusive IntelliLink technology, which we can’t wait to get our hands on.
Again looking to appeal to a younger audience, IntelliLink is able to connect to smartphones and tablets to sync with owners’ music and other media options.
People can even go as far as uploading pictures and videos to watch on the car’s touchscreen monitor while the car is stationary.
People can also download selected apps to IntelliLink. One that we really like the look of is Stitcher, which is able to connect to podcasts across the globe to, again, offer a fantastic personalisation option when on the road.
All of this can be viewed through the full colour display on the centre console. The touchscreen isn’t the only impressive piece of kit on the Adam – an LED-lit starlight roof trim is also available on the Adam, with small diodes on the roof to give the impression of a starlit night sky.
The three-door hatchback also has a number of engine options to choose from, including a 1.2-litre 70PS, plus two 1.4-litre engines with either 87PS or 100PS with optional Start/Stop technology. A five-speed manual gearbox will be available.
The first Adam rolled from the production lines early this month on the 10th, with more than 16,000 orders confirmed so far by Vauxhall.
Deputy Chairman of Opel/Vauxhall’s Management Board, Dr. Thomas Sedran, is as excited as we are about the Adam: “Whoever orders an ADAM today can be quite certain that they won’t see an identical car.
“Almost every ADAM will be unique – that’s how extensive the diverse range is that we are building here. The highly qualified Eisenach [manufacturing plant] team as well as everyone in the company who has worked on this project can be proud of this day.”
Keep an eye on the Perrys news channel, where we’ll be posting a video review of our impressions on the Adam as soon as possible.
The Adam signifies a new era for Vauxhall in Europe, and joins the Mokka and Cascada in a full assault on the market. Vauxhall is hoping that the Adam will become as popular as the Ford Fiesta in what is officially the UK’s number one car segment.
Vauxhall has also confirmed that it plans to release 23 more vehicles and 13 new engines onto the market by 2016. All should be available with the manufacturer’s popular Lifetime Warranty package.
People interested in finding out more about the Vauxhall Adam can contact Perrys Vauxhall dealerships today.