The metallic pink colour option can be added to the five-door city car only for an extra £445 on ‘2’ and ‘3’ specification Picanto models.
The dash of colour is the first time buyers can get behind the wheel of a pink Kia Picanto since the car’s launch in 2012 and is expected to be popular with younger, female drivers.
This is not the first time pink has been used to impress younger buyers. A pink Fiat 500 and pink Fiat 500C convertible were launched in 2011 and proved to be a huge hit with buyers of the fashionable city car.
Pink colour options have also been available with cars such as the Ford Ka – a popular choice with newly-qualified drivers.
The new Kia Picanto is also a car readily associated with younger or new drivers because of its low starting price, from around £8,000, impressive handling and responsiveness and low insurance costs.
The Kia Picanto is, like all Kia cars sold in the UK, available with the brand’s seven-year, 100,000-mile warranty which is one of the longest available in the industry.
Available in three trim levels, ‘1’, ‘2’ and ‘3’, the Kia Picanto is relatively sparsely equipped in entry-level versions. However, move up the range to the 2 specification and drivers get air conditioning, alloy wheels, front fog lights, tinted glass, daytime running lights and electric windows.
Inside it gets Bluetooth, MP3 connectivity and a leather-rimmed steering wheel – all for around £10,000.
The Kia Picanto is also one of the most frugal cars on the road thanks to its three-cylinder 1.0-litre petrol engine which delivers CO2 emissions of just 99g/km.
This is enough to qualify for free UK road tax and, according to Kia, can achieve 67mpg on the combined cycle. A more powerful 1.25-litre petrol engine is also available, boosting power from 68bhp to 85bhp.
The Kia Picanto was named Most Popular Small Hatchback 2012 at the Honest John awards after finishing ahead of competition from the likes of Mini and Ford, cementing its place as one of the UK’s most exciting small cars.
The new Kia Picanto is available to buy now from Perrys Kia dealerships. Kia Picanto prices start from £8,000 in the UK.