To further reinforce their association with the cycling community, Jaguar had a strong visual presence through the 2013 London Bike Show – including sponsorship of the main stage and a large array of Jaguar cars, including two models that would appeal to those who love sport and driving.
Multiple world and Olympic champion, Sir Chris Hoy, was present on the sponsored main stage, as he is also the Jaguar Academy of Sport Ambassador.
He was speaking at the event, which managed to attract over 85,000 visitors throughout the weekend, to announce the launch of the Velo-Jaguar Cycling Event, which will be managed by Jaguar dealerships in conjunction with local cycling clubs throughout the UK.
On the day, Chris Hoy, who seemed as positive as one of Lance Armstrong’s test results, told the enthusiastic crowd: ‘It is fantastic to see Jaguar and its network of UK dealers taking an active role in cycling. I hope people across the nation are inspired to take part.’
Hoy continued to add: ‘It is important that we harness the rising popularity of cycling in this country and through the Jaguar Academy of Sport, there is a real opportunity to facilitate the development of rising stars in this great sport.’
Jaguar dealerships all across the UK will be holding their inaugural Velo-Jaguar events from 1st February onwards, in which they will work with local cycling clubs and bicycle retailers to support and encourage cycling programmes in the local community.
One of our Perry’s dealerships in Huddersfield will be holding a showroom event on Saturday 2nd and Sunday 3rd February. The event will primarily feature the new Jaguar XF Sportbrake models, which were displayed at the original London Bike Show 2013 exhibition.
The new XF Sportbrake model is not only sleek and advanced but they are packed with sophisticated technology, for ultimate driving engagement, as well as offering a very spacious 1,675 litres of load space, in order to accommodate any cycling equipment (or other sports equipment) that you have.
To see the latest prices on the Jaguar XF models, including the new XF Sportbrake version, take a look at the Perry’s dealership page. Also, use the page to find your local dealership, in order to test drive one of the models.