Citroen bucks poor fleet trend

Citroen also posted a 6.39 per cent increase in LCV sales up to 3.5t, showing impressive growth in the manufacturer’s fleet arm last year.

Overall fleet volumes declined slightly year-on-year in the UK over the course of 2012, but Citroen’s latest figures suggest they’re doing something right to avoid fleet calamities experienced by other manufacturers.

Citroen’s fleet car sales grew to 40,162 in 2012, giving the company an overall sector share of 3.6 per cent. Citroen can now also boast a 7.67 per cent share of the LCV market after selling 18,379 units.

The Citroen DS line has been underlined as one of the key performers for Citroen over the course of 2012. The DS range accounted for 33 per cent of 2012’s fleet sales, while the Berlingo and Relay helped to attract more clients to Citroen’s LCV offerings.

Martin Hamill, Citroën UK’s Fleet Director, commented: “In declining car and LCV fleet markets, both Citroën’s award-winning car and LCV ranges delivered significant growth during 2012.

“Our exceptional fleet car performance was significantly influenced by customer recognition that Citroën cars are designed with the business user in mind, and therefore include many standard features that really benefit the user in ‘real-world’ motoring.”

The Citroen Berlingo has won a number of commercial admirers thanks to its Bluetooth capability, USB functionality, MP3 connectivity and other practical business functions.

The panel van’s ease of use on the road and impressive carrying capability has also impressed companies, while its low emissions can also help keep costs low.

A new Citroen Berlingo is currently available from £10,625.

People interested in finding out more about Citroen’s fleet solutions can contact Perrys Citroen dealerships today.