The honour has gone to the publication by the Japanese Manufacturer for the second year running and for the third time in the award’s history.
Mazda’s Zoom-Zoom magazine focuses on a large variety of customers’ needs, interests and lifestyles.
Designed to not only entertain but also inform, the customer magazine is created for Mazda by Redwood Publishing and produced in 13 editions covering six languages. It is distributed three times a year across 37 countries to more than 1.5 million Mazda car owners.
Amongst the features promoted by the Zoom-Zoom magazine, there have been some notable highlights like the manufacturer’s Mazda2 Wall of Death video, which went on to win a prestigious Bronze Lovie Award for Internet Video/Branded Entertainment.
“Zoom-Zoom won once again for its creativity and effectiveness,” commented the judging panel of CMA members, industry experts and event sponsors. “The publication knows its target audience perfectly and has gone well beyond its client’s objectives.”
Other comments about Zoom-Zoom praised the publication’s strong brand synergy – linking well with the values of Mazda – its sense of fun, witty approach to topics and its effectiveness as a marketing tool, demonstrated by feedback that it is delivering positive messages for the client.
UK motorists can get their hands on a new or used Mazda model right now from Perrys Mazda Dealerships, which are located in Barnsley, Blackburn, Huddersfield, Portsmouth and Preston.