Fiat has launched a ‘Fiat 500L rap’ to help promote the new model.
At just over three minutes in length the Fiat 500L rap highlights the trials stylish young mums have to face in their everyday lives.
Fiat says the rap is a ‘no-holds-barred portrayal’ of the challenges facing new mums as they adjust to their maternal roles.
Fiat had commissioned the ad after being inspired by comments made to the manufacturer through research groups earlier this year. Especially notable to Fiat were young mums who said they wanted to keep a ‘sense of style and modernity while tackling family challenges’.[YouTube:eNVde5HPhYo]
The new Fiat 500L will be released in the UK in spring with the stylish, versatile model angled toward fashionable young families that need a practical car with personality.
And the Fiat 500L is perfectly positioned to do that, thanks to its 400 litres of boot space and great range of low-emission petrol and diesel engines. The five-door car is larger than a Fiat 500 city car, and shares its vast range of personalisation options and character.
“We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
“We hope that by dramatising the reality of becoming a new mum in this way, we will raise a knowing smile from mums everywhere, and we are sure that they will recognise how the Fiat 500L can bring a touch of glamour into their family’s lives.”
The new Fiat 500L will be available from £14,990 OTR when released in 2013.
People interested in learning more about the Fiat 500L can contact Perrys Fiat dealerships today.