Taking advantage of the brand’s huge motorsport success – Citroen has won eight of the past ten World Rally Championships – and its upmarket DS line of cars, the French car maker has launched the store this week.
Citroen will now sell everything from jackets to miniature Citroen models as it takes a leaf out of Ferrari and Porsche’s book.
Citroen will also launch a range of special DS accessories available from the store as its range of DS cars continues to impress.
A name from the brand’s illustrious past, the DS line was revived in 2010 with the introduction of the Citroen DS3, an upmarket supermini that sits above the C3 in terms of equipment and design.
Highly customisable, with contrasting body and roof colours, interior trim options and even body graphics and special fashion editions, the Citroen DS3 was an instant success and over 200,000 have now been built by the brand.
It was followed by a 200bhp Citroen DS3 Racing special edition hot hatch, a Citroen DS4 family car and the executive Citroen DS5, which was the first Citroen to use a groundbreaking diesel-hybrid setup to offer four-wheel drive, 200bhp and sub-100g/km of CO2 emissions, leading to free UK road tax.
Citroen plans to expand its successful DS Line further in 2013 with the introduction of the Citroen DS3 Cabriolet, set to take on the Mini convertible and the Fiat 500C in the premium small convertible market.
The Citroen DS3 Cabriolet takes much of its design from the standard Citroen DS3 but adds a canvas roof that can open in 16 seconds at lower speeds to deliver open-top driving.
The new Citroen DS3 Cabriolet will be available from Perrys Citroen dealerships early next year. Meanwhile, Citroen’s webstore is available now.