Pop into the dealership over the coming days and you will see staff taking on two exercise bikes, where they will be attempting to travel the distance between John O’Groats to Lands End for charity.
The 600-mile trip – all taking place in the welcoming setting of the Nelson Peugeot showroom, began on Monday and will be continuing this week.
The gruelling challenge, which replicates the famous route from the northern tip of Scotland to the southern tip of England, is all in aid of Children in Need 2012.
The charity event raises money for children in the UK who need support and funds projects for disadvantaged children.
This year Children in Need, backed by its mascot Pudsey, will take place on Friday 16th November with a number of high-profile events.
To see the latest from the cycling Peugeot Nelson team, head down to the dealership situated on Churchill Way, Lomeshaye Industrial Estate.
There will also be a range of Children in Need merchandise such as wristbands on sale at the dealership to raise funds for the charity.
Perrys is no stranger to fundraising events; it has previously taken part in a number of cycling challenges and fundraisers for UK charities and good causes across its dealerships.