Users will be able to use gestures and touchpad technology to look at the manufacturer’s range of vehicles, including interior, exterior and 360-degree views. Users will be able to open doors and even start the ignition on their chosen car.
Users can view Jaguar Land Rover’s models in a near 1:1 scale, with cars rendered as an ultra-high resolution, real-time 3D image featuring five million polygons.
The technology is also portable, meaning that the manufacturer’s models can be viewed in much smaller spaces or even on the sides of buildings, should the user have access to a projection unit.
The Virtual Experience first appeared alongside the reveal of the all-new 2013 Range Rover in September. It also featured on the manufacturer’s stands at the Paris Motor Show for the new Jaguar F-Type.
Nathan Summers, Jaguar Land Rover Business Relationship Director, says: “Jaguar Land Rover offers customers an exceptional breadth of choice to tailor their vehicle. Virtual Experience presents customers with the opportunity to experience their personally designed vehicle in a very real environment.
“Virtual Experience is an innovation and shows where we see the future of our technology development. We are putting the customer in control as well as seeking new ways to modernise and customise their experience when choosing their new Jaguar or Land Rover.”
The technology means that buyers will be able to get an incredibly in-depth view of models such as the new Range Rover, viewing all of its features in incredible detail before they commit to a purchase.
The all-new Range Rover will be available mid-2013, with prices starting from £71,295.
People interested in learning more about the Virtual Experience and the manufacturer’s model range can contact Perrys Huddersfield Jaguar dealership today.