Kia's new sales ambition

Kia has voiced its ambitious views for the brands sales future. As a brand, Kia’s popularity and sales have dramatically increased over the last few years as the once niche brand is moving into the sales limelight and joining some of the car markets most lucrative manufacturers, including Ford and Vauxhall.

As well as celebrating a year-to-date rise of 23 per cent, Kia also saw a 25 per cent rise in its August sales compared to last year, displaying its across the board bump up in sales.

Due to its bump up in sales, Kia’s UK managing director, Michael Cole has said that an annual sales figure of 100,000 ‘is a realistic aim’.

Although the Kia Sportage was one of the manufacturer’s first mainstream models, Kia has expanded its range with models like the Rio and Picanto; which has enabled it to span its sales success to the supermini and city car segment.

Due to the sales success of the two small cars, the Rio in-particular, Michael Cole has said that he would like to see a sportier version of the Kia Rio released, which would essentially boost the appeal of the supermini.

“What I’d really love to see is something like a Rio GT. A warm hatch would really help the Rio.”

A potential Rio GT would help Kia compete with sportier supermini’s like the Vauxhall Corsa VXR and the Citroen DS3.

Kia vehicles are available from Perrys Kia dealerships.