The announcement came at the Ford Go Further event. The EcoSport is based on the brand’s global B-segment platform, with promising to deliver a small, fuel-efficient SUV into the growing European SUV market.
“Ford EcoSport will deliver great value, quality and fuel economy,” said Nick Collins, B-car vehicle line director at Ford of Europe. “It will also present customers with a fantastic small car choice that will also include the B-MAX compact multi-activity vehicle as well as new Fiesta.
“The new EcoSport has undergone millions of miles of testing, on the most rigorous terrains, in the most demanding climates across the globe,” Collins added.
The EcoSport was developed entirely in South America, and was introduced in 2003. The segment was created in Brazil, where the popular SUV has sold more than 700,000 units.
Features on the EcoSport include a large front grille complemented by slim, detailed headlights. The SUV is also equipped with Ford SYNC in-car connectivity which allows drivers to make calls and select music from BlueTooth/USB-connected devices.
Ford SYNC also includes Emergency Assistance, which contacts emergency services should an accident ever occur. Other driver assist technologies include an anti-lock brake system, Electronic Stability Program, and Hill Launch Assist.
Ford is boosting its SUV range with other vehicles, including the new Ford Kuga. The larger Ford Edge, currently available in North America, is also expected to be available in the European market soon.
The new Ford Kuga is currently available to buy from £21,900.
People interested in buying a brand new Ford can contact Perrys Ford dealerships.