Vauxhall is launching a new campaign which uses a water screen to showcase its new Ampera model.
The new ‘water’ film is just one of six new projects planned by Vauxhall to advertise its new Ampera model.
With the use of 10×15 metres screen of water which is fired up from a canal at Kings Cross Filling Station via powerful water jets, an Ampera film will be shown from 8pm to 10pm every day between the 6th September and 16th September.
Artist Max Hattler, described the new water display as ‘abstract shapes playing onto a circus of super-energised movement and colour’ and a ‘psychedelic geometric ballet’.
The Ampera is a revolutionary vehicle for the Vauxhall brand as it offers a new and advanced Extended Range Electric Vehicle (E-REV) powertrain. This powertrain allows the Ampera to offer both the qualities of electric and petrol power via an electric battery and 1.4-litre petrol engine.
The Vauxhall Ampera can travel up to 50 miles on electric power alone before the petrol engine kicks in and recharges the battery, extending its range to around 360 miles. With its E-REV engine the Ampera can achieve up to 230mpg and it emits just 27g/km of CO2 emissions.
Curator John Bingham-Hall says: “With the Vauxhall Ampera’s forward-thinking technology as a starting point, Vauxhall Motors and Office Of Change wanted to commission not just fresh artwork from visual artist Max Hattler but create an innovative way to show art in London. The Canal Commission will be a sensational visual event to view from The Kings Cross Filling Station.”
Vauxhall Ampera prices start from just £30,000 for the entry level Earth model.