Land Rover plant to increase Evoque production

Jaguar Land Rover has decided to go the full 24 hour stretch at its Halewood Plant to deal with the growing demand for its new Range Rover Evoque model.

Since it was released back in September 2011, the Range Rover Evoque has shocked manufacturers and wooed consumers with a trophy cabinet full of accolades, including Top Gear Car of the Year.

Due to its massive popularity, the Evoque is one of the most desirable cars on the market, which has led to a waiting list spanning to 2013 if you want to buy one.

With the new 24 hour shifts, the Halewood Plant will be able to deal with this demand and better deliver to its UK customers. Jaguar Land Rover has already taken action to increase its production figures as it recently took on 1,000 more employees to increase efficiency.

Commenting on the new employees and 24 hour shift plan, Halewood Operations Director, Richard Else, said: “Our new recruits have worked hard during their assessments and extensive induction training. Many have also worked a number of trial night shifts during July, to ensure we get off to a great start today.”

As well as the Evoque delivering unique exterior styling, plus the added bonus of a frugal 129g/km diesel engine, it has also started a crossover/SUV craze in the car market, which has inspired many other manufacturers to release similar models.

The Evoque, a compact SUV that sits below the Range Rover Sport in Land Rover’s luxury line-up, can be specified in three- or five-door versions and in two- or four-wheel drive – the first time this has been an option on a Range Rover.

Range Rover Evoque prices start from just £27,995. Range Rover Vehicles are available from Perrys Rocar Moores and Copley dealerships.

Here is our video review of the Range Rover Evoque: